2022 is an exciting year to formulate social media strategies. Do not worry about what time of the year it is - this is an ever-changing field and you can still find a great idea that will help you for the rest of the year and into 2023.
Do not let the amount of social media platforms, or any intrigue about who might buy or sell certain companies, take your focus away from winning this year.
The Time For Social Commerce Could Be Now
People have been looking forward to this feature being a part of mainstream social media for a good amount of time. You can see it being used on Instagram, where all you have to do is click on a certain item in a photo ... like a pair of shoes .. and then you can have those sent to you.
It would be a good idea for you or your social media team to monitor this and then put a plan into action if this trend continues its upward trajectory. Pairing this with a well-known influencer could be great.
Customer Service on Social Media Could Help You
Tired of trying to contact a business through the phone? Sitting on the phone, even having it on speaker rather than cradled against your ear while boring music plays, is not fun. Waiting for a social media response on a site like Twitter is far less aggravating. Businesses are recognizing that by having chat agents on social media and websites. Hearing-impaired and deaf people love this.
While this is great, oftentimes the employees can't do anything other than register a complaint ... and they tell you to call a number. This is self-defeating. Empower your employees to make changes and you will get regular customers.
VR and AR Are Worth Considering
It is not that strange to see people wearing VR headsets nowadays. You would benefit from using this with your social media strategy. You could incorporate your brand into a game.
Watch this space closely. You could leverage it into a very successful venture. Being a visionary about something literally involving vision could be a gamechanger for you.
Take a look at the playing field around you and use existing sites while keeping your ear to the ground about any new things that come down the pipeline. This could be a winning strategy for 2022 and beyond.