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SUCCESS STORY
THE CLIENT
WILCO REAL ESTATE GROUP
Wilco Real Estate Group is a multi-million dollar real estate agency serving Northeast Mississippi and Southwest Tennessee. With broker and founder Marea Wilson at the head of the company, her and four agents are making it their mission to reinvent the way real estate is done.
ABOUT
THE PROBLEM
After less than a year in business for herself, Marea was off to a great start. She was already breaking her own sales records after being an agent for over 5+ years. However, the agency as a whole was still behind the competition. So what was holding Wilco back? Name recognition. Being the new kid on the block compared to other more established agencies, Marea quickly realized that Wilco Real Estate Group would need to make a splash in the sea of competition. Naturally, she called on ASM.
THE SOLUTION
Make Wilco a household name by creating awareness. The solution sounded simple, but the work was just getting started. We hatched a plan to promote Wilco across multiple digital channels including Facebook, Instagram, and TikTok with a weekly video series called Wilco Wednesdays. We also tied this theme into more traditional methods including email and direct mail pieces. We pushed this heavily with the slogan, "The agency that thinks outside the box" and saw success.
- Social Media Management
- Website Design
- Email Marketing
- Google My Business
After 1 year of promoting Wilco, the results were in:
- Sales increased 300%
- Social media reach increased 437%
- Wilco is a recognized brand
THE RESULT
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